Currently, it is the season of advising BJP or pointing the reasons for the 1 out of 10 electoral defeat in recent times. My note after a bit of break neither advises / nor taunts / or has “told you so” type feelings. Already much is been done, few are correct pointers, few are exaggerated, but BJP (including me) should use our Brain/Heart and discretion, as important is to listen the pointers. Also I reiterate there has not been the case where Central Government has gone astray or that BJP as party has suddenly not been flavor of the month, by ridiculously redundant in 9 months. However, there was a defeat, HUGE one, hence there has to be a gaffe, which are not brilliantly major, and can be ironed out.
Government has few very brilliant policies in its kitty and delivery will take time, we all have to be patient, however, Communication lines became fault lines, which was ultimate weapon that BJP had had before election, a whole army of enthused volunteers taking over as medium to bounce of information to people of the party and its vision; also bounced ground feelings to the party, which was taken very positively, and BJP rightly was people’s party … Which it is still in terms of its action.
But post election, this huge army suddenly is not much used or is as channelized to continue the connect (could be valid reason like additional responsibility of governing) however, it should re-imitated as soon as possible. The core of BJP is with BJP, and that’s not the problem, issue is floating and swinging vote, which cant be controlled but attracted by continuous and positive interactions.
Social Media by its nature has always been independent, and idea to control or channelize it will only backfire, Role of Party or its mediator should be limited at giving information, rest Social Media will take its care, just like in period between 2010-2013 to mid 2014. The forceful trending, and directions did put many off (No this aint a reason for loss, but how to rejuvenate a weapon which helped BJP to overcome lethal Anti-BJP Media).
Lastly recognizing Ground Workers as much, more importantly listening them before new-comers or neo’s joining. Social Media is more of aerial war fare, which creates wave (it cant go beyond that mandate) to listen to ground we should have our ears on ground and not secondary research (Social Media).
LASTLY WE WON INDIA, DESPITE CERAIN ANTI-BJP MEDIA … SO CANT LET CERTAIN VENDETTA MEDIA BE REASON FOR OUR SET BACK
This are not grudging points to the party, but a mere pointer, how we topped ourselves and how can we SUSTAIN that position.COMMUNICATION IS MUST (which happens but not as much), and it does not follow 10yrs v/s 9 months argument